Mobel Sport renews its brand with a more immediate and elegant logo

The logo is the first advertisement of a brand. Its value lies not merely in the important objective of providing Mobel Sport with a visual identity. The objective is much more ambitious. Its mission is to communicate, inform, attract and convince of the promise behind it: a reliable company with more than 30 years of experience and a quality product.
In short, the creation of a logo is an exercise in design, shapes and typography; but it is also, and just as importantly, an exercise in fertilising a message and a whole personality to address our clients.

Thus, the new Mobel Sport brand, which continues to show great solidity and meaning throughout its evolution, has undergone an intervention to separate the elements and refine the lines. While before it was formed by an imagotype where symbol and text were indivisible, now, after the restyling of 2023, these elements have been dissociated to convert it into a logotype where it is only the text that identifies Mobel Sport. In addition, the rectangular corners of the text have been converted into curves to give the brand a more friendly and open feel, which also reinforces the elegance and quality of the products.

The symbol, one of the brand's graphic icons since 2012, is now used in a smaller size and in secondary applications or spaces, without detracting from its importance as one of Mobel Sport's most recognisable and dynamic visual elements.

Mobel Sport's main corporate colour is still characterised by its absence, although depending on the different applications, it will be accompanied on other corporate elements by other secondary colours depending on the campaign or season. The brand acquires a chromatic dimension in its conjunction with other supports and on the products themselves.

The restyling of the corporate image will be gradually implemented in all the brand's media, both physical and digital, and immediately in the profiles and content through social networks, website and mobile park. Over the next few months, we will also see the renewed brand logo applied to the new collection garments and customised kits, as well as on packaging, catalogues, advertising, posters, etc.