{"id":55185,"date":"2023-04-19T17:47:46","date_gmt":"2023-04-19T15:47:46","guid":{"rendered":""},"modified":"2024-01-17T08:31:05","modified_gmt":"2024-01-17T08:31:05","slug":"mobel-sport-renueva-su-marca-con-un-logotipo-mas-directo-y-lineas-mas-amables","status":"publish","type":"post","link":"https:\/\/mobelsportupdate.tkanalytics.io\/en\/mobel-sport-renueva-su-marca-con-un-logotipo-mas-directo-y-lineas-mas-amables\/","title":{"rendered":"Mobel Sport renews its brand with a more immediate and elegant logo"},"content":{"rendered":"
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The logo is the first advertisement of a brand. Its value lies not merely in the important objective of providing Mobel Sport with a visual identity. The objective is much more ambitious. Its mission is to communicate, inform, attract and convince of the promise behind it: a reliable company with more than 30 years of experience and a quality product.
In short, the creation of a logo is an exercise in design, shapes and typography; but it is also, and just as importantly, an exercise in fertilising a message and a whole personality to address our clients.<\/p>

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Thus, the new Mobel Sport brand, which continues to show great solidity and meaning throughout its evolution, has undergone an intervention to separate the elements and refine the lines. While before it was formed by an imagotype where symbol and text were indivisible, now, after the restyling of 2023, these elements have been dissociated to convert it into a logotype where it is only the text that identifies Mobel Sport. In addition, the rectangular corners of the text have been converted into curves to give the brand a more friendly and open feel, which also reinforces the elegance and quality of the products.<\/p>

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The symbol, one of the brand's graphic icons since 2012, is now used in a smaller size and in secondary applications or spaces, without detracting from its importance as one of Mobel Sport's most recognisable and dynamic visual elements.<\/p>

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Mobel Sport's main corporate colour is still characterised by its absence, although depending on the different applications, it will be accompanied on other corporate elements by other secondary colours depending on the campaign or season. The brand acquires a chromatic dimension in its conjunction with other supports and on the products themselves.<\/p>

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The restyling of the corporate image will be gradually implemented in all the brand's media, both physical and digital, and immediately in the profiles and content through social networks, website and mobile park. Over the next few months, we will also see the renewed brand logo applied to the new collection garments and customised kits, as well as on packaging, catalogues, advertising, posters, etc.<\/p>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00a0 El logo es el primer anuncio de una marca. Su valor no reside meramente en el importante objetivo de dotar a Mobel Sport de una identidad visual. El objetivo es mucho m\u00e1s ambicioso. Su misi\u00f3n es comunicar, informar, atraer y convencer de la promesa que hay detr\u00e1s de \u00e9l: una empresa fiable con m\u00e1s de 30 a\u00f1os de experiencia y un producto de calidad.En definitiva, la creaci\u00f3n del logo es un ejercicio de dise\u00f1o, formas y tipograf\u00edas; pero tambi\u00e9n e igual de importante es un ejercicio de fecundar un mensaje y toda una personalidad para dirigirnos a nuestros clientes. As\u00ed, la nueva marca de Mobel Sport, que contin\u00faa mostrando una gran solidez y significado durante toda su evoluci\u00f3n, se ha sometido a una intervenci\u00f3n de separaci\u00f3n de elementos y depuraci\u00f3n de l\u00edneas. Si bien antes estaba formada por un imagotipo donde s\u00edmbolo y texto eran indivisibles, ahora, tras el restyling de 2023, se han disociado estos elementos para convertirlo en un logotipo donde es \u00fanicamente el texto el que identifica a Mobel Sport. Adem\u00e1s, las esquinas rectangulares del texto se han convertido en curvas para dotar a la marca de un sentido m\u00e1s afable y abierta; lo que refuerza tambi\u00e9n la elegancia y la calidad de los productos. Ahora el s\u00edmbolo, uno de los iconos gr\u00e1ficos de la marca desde 2012, pasa ahora a utilizarse con un tama\u00f1o m\u00e1s reducido y en aquellas aplicaciones o espacios secundarios, sin que por ello se le reste importancia como uno de los elementos visuales m\u00e1s reconocibles y din\u00e1micos de Mobel Sport. El color corporativo principal de Mobel Sport se sigue caracterizando por su ausencia, aunque dependiendo de las diferentes aplicaciones, ir\u00e1 acompa\u00f1ado sobre otros elementos corporativos por otros colores secundarios seg\u00fan campa\u00f1a o temporada. La marca adquiere dimensi\u00f3n crom\u00e1tica en su conjunci\u00f3n con otros soportes y sobre los propios productos. El restyling de la imagen corporativa se ver\u00e1 implementado gradualmente en todos los soportes de la marca, tanto f\u00edsicos como digitales, y de forma inmediata en los perfiles y contenidos a trav\u00e9s de las redes sociales, p\u00e1gina web y parque m\u00f3vil. Durante los pr\u00f3ximos meses, veremos tambi\u00e9n el renovado logotipo de la marca aplicado en las nuevas prendas de colecci\u00f3n y equipaciones personalizadas, as\u00ed como en el embolsado, packaging, cat\u00e1logos, publicidad, carteler\u00eda, etc.<\/p>","protected":false},"author":2,"featured_media":56435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[407,408,416,420],"tags":[],"class_list":["post-55185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ciclismomtb","category-consejos-actualidad","category-productos"],"acf":[],"yoast_head":"\nMobel Sport renueva su marca con un logotipo m\u00e1s inmediato y elegante - Mobel Sport<\/title>\n<meta name=\"description\" content=\"Mobel Sport renueva su marca con un logotipo m\u00e1s directo y l\u00edneas m\u00e1s amables. 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